You own everything
Your accounts, your pixels, your raw footage, your reporting templates. If we part ways you lose a partner, not your assets.
About us
We started SocialPro because good brands deserved better than guesswork
Founded in Portland in 2014, we are a team of 24 strategists, producers and media buyers who think social media should be held to the same standard as every other line on the marketing budget.
Our story
Twelve years of doing the unglamorous part well
Our founders met running social for a regional retailer that was posting five times a day and selling nothing. They cut the volume, measured what was left, and doubled revenue from the channel in a year. That experience became the method we still use.
Since then we have worked with more than 140 brands — outdoor retail, healthcare, restaurants, professional services and a surprising number of breweries. We are deliberately mid-sized: big enough to produce real video, small enough that you know everyone working on your account by name.
We are also an employee-owned company. Every person on your account has a stake in whether you renew, which turns out to be a very effective quality control system.
What we believe
Four things we will not compromise on
Fewer, better posts
We would rather publish eight pieces that earn attention than thirty that fill a grid. Volume is not a strategy.
Numbers without spin
Reports show what worked and what did not. A bad month is more useful information than a flattering slide.
Accessible by default
Captions on every video, alt text on every image, readable contrast in every graphic. Your community includes everyone.
The team
Who you will actually work with
Account leads stay with you for the life of the engagement. No handoffs to a junior after the pitch.
Alina Serrano
Co-founder & Head of Strategy
Fifteen years in brand planning. Writes the roadmap your whole programme runs on.
Desmond Arroyo
Co-founder & Creative Director
Former documentary editor. Runs the studio and every frame that leaves it.
Nnamdi Okafor
Director of Paid Media
Manages $14M in annual social ad spend without ever taking a cut of it.
Rosalind Pike
Head of Community
Built the response playbook that keeps our average reply time under two hours.
Come and meet us
We are at 1420 Harbor Street in Portland, and the coffee is better than it has any right to be. Remote introductions work too.